Are you confused about what a brand really is and why you need one?

So many entrepreneurs think that a brand is just a logo. It’s not. It’s sooooo much more than that, and yes, we know you’ve heard that over and over, but…

Building a strategic soulful brand will give you the clarity and focus you need to attract the right audience to your business and gives you the confidence to be visible in the right places and turn your audience into loyal customers.

Your brand is like a blossom tree

Branding for entrepreneurs is about digging deep and discovering the authentic you that’s hidden below the surface.

????It’s about recognising your values, characteristics, motivators, skills, strengths, differentiator and purpose and figuring out how to weave these into your brand.

????It’s about giving you the confidence to build your business in a way which feels RIGHT for you and attracts your dream customer or client enabling you to build long lasting relationships with them.

????It’s about finding the magic thread which connects your purpose (why you do what you do over and above just selling products and service) to what you sell so you can LOVE your business. Imagine feeling inspired and motivated to work ON your business as well as in it. Imagine if there was more to your business then just making money!

Drawing your dream customers or clients closer to your business is what an authentic, soulful brand does best. It acts as a magnet to attract like-minded people and remember, without customers, you don’t have a viable business.

When we live busy lives juggling families, commitments, work and chores, it’s easy to loose ourselves in the process. Digging deep into yourself to understand who you are as part of the branding process will help you discover and understand the real you inside again.

Imagine your brand is a blossom tree. The blossom are the pretty visible things (your logo and visual identity), but it needs strong roots and core strength to flourish and grow (your brand roots and messaging).

So yes, you do need to do some work over and above choosing a logo to discover what your brand actually is!

If you would like help with your branding, then drop us a message and let’s chat about how we can help you.

Jill Pryor and Emma Collins - Brand Clarity, Design and Visibility

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