“Okay, so how does your personal brand work when you’re an entrepreneur?”
When you start a business as a solo entrepreneur your business organically takes on your personal brand. You’ll naturally use your own tone of voice, display your characteristics, values, beliefs and image. These will seep through everything you do digitally or in-person and should be woven through your brand visuals.
In doing so, you will naturally attract people who are drawn to your unique personal brand. But we have to accept that not everyone will be drawn to us, just like we’re not drawn to everyone we meet!
However, as we want to be surrounded by people who we CAN connect with, build lasting relationships with and ultimately convert into loyal customers and clients, this is a good thing (so don’t beat yourself up about it!).
Understanding who your ideal audience is will help you understand which elements of your personal brand are in-line with them and which you can use to elevate your brand to the next level.
For example, perhaps you place a high value on protecting our environment and do everything you can to recycle or reuse. If your ideal audience also share this value, then bringing it into your business, making sure you consider the effect on the environment in everything that you do, and communicating this through your messaging with create an instant connection with your audience and encourage them to find out more.
And don’t try to be something you’re not, you WILL get called out by your audience and lose their trust.
“How does it work when a solo entrepreneur begins to expand and hire employees?”
In this instance, you’ll need to ensure that your personal brand’s characteristics, values, beliefs and tone of voice are communicated to your employees so that at every touchpoint, your audience still feels the power of your authentic personal brand.