Are you feeling confused about the difference between a personal brand and a corporate brand? Do you even believe you have a personal brand? Let’s clear up the confusion.
We all have our own personal brand whether we’re aware of it or not. When we meet people for the first time our brain forms an instant impression of them based on how they look, sound or the characteristics they display. This is your first impression of their personal brand.
Perhaps they’re wearing an outfit we love, speak with the same accent, remind you of a close friend or display characteristics, beliefs and values you admire, or can relate to. In this instance, you’ll probably feel drawn to them.
On the flip side, they could remind you of a school bully or a nightmare boss. Their image, tone of voice, attitude or even name may trigger bad memories, all of which will negatively colour your first impression of that person.
Who we are, our personal experiences and memories all combine to result in us either admiring or repelling certain people and forming snap decisions about their personal brand.
So yes, whether you realise it or not, you already have a personal brand! It’s how others perceive you every day in every situation whether it’s face-to-face, on the phone, by email or via social media.