Simon Sinek talks about how successful businesses, such as Apple, communicate from the inside out.
“If Apple were like everyone else, a marketing message from them might sound like this: “We make great computers. They’re beautifully designed, simple to use and user friendly. Want to buy one? Meh”
“Here’s how Apple actually communicates. “Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?” Totally different, right? You’re ready to buy a computer from them. What it proves to us is that people don’t buy what you do; people buy why you do it.”
An effective brand purpose has your audience’s desires and goals in connection to what you offer top of mind. It considers what impact you want to make in their lives as well as their beliefs and values. Your brand purpose should have a positive impact on your customer’s lives.
Painting a picture of how this could look and weaving emotion into your messaging will really connect your audience to your brand. You need to communicate how good they will FEEL once they buy from you.
Benefits of brand purpose
🌸 Brand purpose helps your brand stand out from your competitors.
🌸 Brand purpose creates a loyal customer base who love your brand and buy what you offer without price checking competitor’s options.
🌸 Brand purpose aligns you with your ideal customers by sharing the same beliefs and vision.
🌸 Brand purpose acts as a strong core which helps inform your business decisions.
🌸 Brand purpose gives you clarity and focus about the all the content you create.
🌸 Brand purpose will give YOU confidence and help you visualise how you want to move your business forward and blossom.
Your brand purpose is at the very core of what you do and gives you clarity on everything moving forward. It gives you the confidence to be more creative and innovative. Finding the magic thread which connects your purpose to what you do will help you LOVE what you do and help your business flourish.
If you’re looking to create or recreate an authentic, soulful brand then drop us line and let’s chat!