Choosing brand colours can be tricky and many entrepreneurs believe this is one of the first steps to take when they begin to build their brand. The majority will make their selection based solely on the colours they love or are drawn to; but there’s so much more to it than that.

If you want a visual brand which will remain relevant for years, then you need to dig deep and choose wisely. Refreshing your visual brand down the line is hugely time consuming and costly so it’s important to take the time to get it right at the beginning.

Choosing brand colours

Colours act as a visual aid to convey emotions, feelings and experiences. They are an important part of the branding ecosystem which helps your audience understand who you are and what your brand does. They work in harmony with your fonts, images, logo and graphics to help you communicate your unique brand story visually and help draw your dream customer towards you