In March 2021 we took part in a welcome week in The Cocoon, an online membership for mums in business. One thing that really stood out for us, was recognising just how many women feel differently on the inside to how they come across to their audience.

So many of the posts we read, and videos we watched, highlighted that many of these amazing women, who all offer something valuable to the world and have the experience, knowledge and skillsets to run businesses, just don’t feel they’re good enough. We know because we’re one of them.

5 tips to help you find confidence in both yourself and your brand

Why do we beat ourselves up so much?

The answer is complex. We each come with our own unique personalities, emotions, backgrounds and experience so there’s no single answer that fits all – and if we had a magic confidence potion, we’d make millions!

One thing we do know, is that if you have confidence in your brand, this will help you feel confident about yourself too.

Creating a brand where you understand who YOU are, who your audience is, your position in the marketplace and the messaging you need to use is a huge step to both improving your confidence AND the effectiveness of your brand.

Here are some tips to help you get started…

✅Write down all your strengths and skills, both the one you were born with (such as being able to draw) and the ones you have learned along the way (such as using software) and stick them up on your wall to remind yourself of what you CAN do!

✅Collect testimonials from customers or clients and create a folder of positivity which you can look at when you’re feeling low.

✅Think about your perfect customer or client – the exact person that you would love to work with – then put yourself in their shoes and write about who they are. Consider all the usual demographic details but also ask yourself how they feel about the problem or desire that you can help them with; what keeps them up at night? What do they want to achieve? If you know WHO they are, you’ll know how to connect emotionally with them through your messaging and make sure that your product or service is tailored to suit their needs.

✅If you struggle with social media lives, consider your ideal customer or client; if you’ve created the right messaging to target the right audience, they’ll want to hear what you have to say and anyone else will just scroll on by (and you don’t need to worry about what they think!).

✅Really understand what makes you and your brand different to your competitors. When you know, and believe, in the one thing that you do/can offer that your audience can’t get anywhere else, then your confidence will be boosted whenever you talk about who you are and what you do.

And finally, define what motivates you to be at your most productive in your business. Do you need to clear your head before work by going for a walk, doing a yoga class or organise your desk? Or maybe listening to inspirational music or podcasts makes you feel energised and inspired to start your day. Whatever motivate you, be sure to build in time to do it so you can feel at your best self.

If you’d like to chat about finding clarity and confidence about your brand, then drop us a message and say hello!

Jill Pryor and Emma Collins - Brand Clarity, Design and Visibility

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