Running a business can sometimes feel like there are thorny barriers everywhere stopping you from achieving what you want. Whether they’re emotional or physical blocks, they will prevent you, your brand and your business from moving forward.

What's stopping you from making progress in your brand or business?

Like you, we’re on a journey. Along the way we’ve both hit plenty of emotional and knowledge barriers but we’re learning every day how to cut through our thorns and find clarity and confidence. One technique is to ask yourself these questions:

A great way to cut through these barriers is by asking yourself these questions:




It really helps to dig deep to find out the root cause of your barrier. For example, you know that your ideal audience would benefit from seeing you live on social media but something’s stopping you. The obvious and easy answer would be time; you just don’t have enough hours in the day to do everything.

But what if it was more than that?

By digging a little deeper you may realise that it’s a lack of confidence which is stopping you from going live. Ask yourself “Why?” Maybe you don’t feel good enough or don’t believe you have enough experience; deep down you think people will judge you.

Okay, so now we know the REAL barrier to preventing you from going live is a lack of self-belief.

How can you remove that barrier?

Look for evidence to prove that you DO know what you are talking about! A great way to do this would be to dig out client testimonials and read what they really think about you. Is there evidence there to prove that actually, you do know what you’re talking about and are able to add value?

Here’s another example.

You’d love your client to give you a testimonial; you know they’re over the moon with your service but even though you’ve asked them, nothing has come through.

The barrier?

Most likely they’re very busy and just haven’t got round to it – crafting a testimonial can burn calories they need for survival.

How can I remove the barrier?

Send them a polite email with 3 or 4 key questions which they can quickly answer rather than having to think about it from scratch, then you do the work piecing their answers together.

What’s stopping you from making progress right now and how could you cut through your barriers?

Jill Pryor and Emma Collins - Brand Clarity, Design and Visibility

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