30 Day Brand Clarity challenge

#Day 19 Create an effective tagline

 The tagline is what you want your audience to remember about your brand in the most concise and memorable set of words
possible. When they see your tagline, they should either;

a) Understand what you do (this is especially important if your brand name has no relevance to how you help your customers), or
b) Trigger a (hopefully positive!) memory of a previous experience with your brand.