#Day 23 Getting brand visibility with your story
People love to hear or read a good story. The human brain is hardwired to remember stories, not to recall facts or data. Using storytelling in your public relations will make your news and brand more relatable. People make buying decisions based on emotions so if your story can connect with your audience and the press you’ll stand out from the crowd. The good news is, every business has a story, some just need to find it.