30 Day Brand Clarity challenge

#Day 24 Research the media your audience loves to read

When it comes to PR, it’s important to know all about your ideal customer and which media they are consuming. This will help you communicate your messages to your audience in the right places, saving you time and money.

You’ve already thought about your customer earlier in this challenge, now it’s time to focus on which media they enjoy so you know which publications, podcasts or influencers to target for maximum results.