#Day 4 Create a description of your perfect customer or client
Knowing your brand’s target audience is vital. Without this knowledge, you’ll be pouring money down a sinkhole and you’ll find it hard to recover. It’s important to know your audience because, without that, you’ll not know how to position your brand. Telling your brand story will become more difficult, as will developing the right name, brand strategy and visual identity design.
Download our #Day4 worksheet, find a quiet space and put yourself into the head of your ideal customer…
If you have any questions or would like to share your findings, please post in the Blossom Lane Brand & PR Lounge Facebook group in the comments under the #Day4 post.
We look forward to hearing how you get on!
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