Your brand is how you emotionally connect with your customers – your logo, typography, colours, images and patterns all act as your visual story and should reflect your brand foundations
Understand how to develop your brand strategy
BRAND STRATEGY
VISUAL BRAND IDENTITY
BRANDED COLLATERAL
…to create a strong, cohesive visual brand with strong strategic foundations which will give you the confidence to shout about your business. A brand which will make you feel proud, reflects your vision and beliefs and ultimately, helps you step up, be visible and charge what you’re worth.
We offer three logo branding packages which are tailored towards small businesses and start-ups but if you need something more bespoke, or just one or two branded elements, we’re happy to help.
Do you already have a brand strategy and just need a logo? Have a pretty clear idea of what you need?
This is for you if you have a pre-defined concept of the logo you are looking for and need it developing, or are on a tight budget.
Give Jill a clear brief and she’ll create an initial round of colours and logo ideas that are in-line with your brand strategy for you to consider, then after feedback, she’ll come back to you with the final logo with one more round of edits if required.
She’ll help you choose the perfect fonts and supply you with a Brand Board to help you remain consistent.
LOGO DESIGN
- 2 logo concepts or artwork designed to your specific brief
- 2 rounds of revisions
- Secondary Logo & Submark
- Colour Palette
- Font Selection
- Brand Board*
- Logo provided in all files and formats for print and web
*A Brand board shows you every element of your visual brand all together in one neat document. It helps convey your brand’s attributes and personality in one glance. Normally 1-2 sides of A4 as a PDF.
Your investment: £199
(N.B Not including any cost incurred by font purchase)
You need a logo to represent your brand but are unsure about what your brand foundations actually are. You need clarity before we can design you a logo otherwise you’ll risk wasting your money!
Following an initial discovery call, Jill will guide you through our Brand Foundations Framework so you can discover who your brand is, what you stand for, who your audience are, your market position and dig deep into the psychology of branding.
Once we have that information, Jill will get to work on creating an assorted collection of logo concepts which are in-line with your brand foundations, working with you to select the most appropriate colours, fonts and artwork to make your business stand out.
BRAND STRATEGY
- Brand Foundations Framework Workbook
- 1 Hour Consultation Call (via Zoom)
- Vision, Mission & Purpose
- Audience Insight
- Brand Personality
- Brand Positioning
- Tagline
- Brand Values
VISUAL IDENTITY
- 3 Assorted logo concepts
- Up to 2 rounds of revisions
- Secondary Logo & Submark
- Colour Palette
- Font Selection
- Brand Board*
- Logo provided in all files and formats for print and web
- Logo sized to suit social media profile images
*A Brand board shows you every element of your visual brand all together in one neat document. It helps convey your brand’s attributes and personality in one glance. Normally 1-2 sides of A4 as a PDF.
Your investment: £499
(N.B Not including any cost incurred by font purchase)
This is for you is you are looking to build your brand from the roots up and need to have all the visual brand design elements at your fingertips.
You will get our Brand Foundations Framework which Jill will help guide you through so you can can nail who your audience is, your brand positioning, values, differentiator and more.
You will also get guidance on key messaging frameworks to help you communicate with clarity
Jill will then create a collection of logo designs, help you to select colours and fonts, design patterns and elements, create relevant brand icons, patterns, social media headers and 3 pieces of branded marketing collateral to kit start you on your brand journey!
BRAND STRATEGY
- Brand Foundations Framework Workbook
- 2 Hour Consultation Call (via Zoom) or meeting (Poole, Dorset)
- Vision, Mission & Purpose
- Audience Insight
- Brand Personality
- Brand Positioning
- Key Messages & Story Framework
- Tagline
- Brand Values
- Brand Guidelines
VISUAL IDENTITY
- 4 Assorted logo concepts
- Up to 4 rounds of revisions
- Secondary Logo & Submark
- Colour Palette
- Font Selection
- Brand Board*
- Logo provided in all files and formats for print and web
- Brand Patterns
- Brand Icons or Elements
SOCIAL MEDIA
- Branded Social Media Icons
- Social Media Headers
MARKETING MATERIALS
- 3 x Branded Marketing Materials (e.g. Email Signature, Business Card, Single-sided A5 Flyer, Social Media Post Template or Web Banner – please ask for details).
*A Brand board shows you every element of your visual brand all together in one neat document. It helps convey your brand’s attributes and personality in one glance. Normally 1-2 sides of A4 as a PDF.
Your investment: £849
(N.B Not including any cost incurred by font purchase)
“So pleased I found Blossom Lane Creatives! I needed a logo for a new business name and had a basic idea, Jill was so professional and positive about my business, and really understood where I was going with it, and what was needed and then really went above and beyond to deliver. Jill is so knowledgeable and helpful, it really made the process easy and painless, and I’m really pleased with the results. I look forward to working with you again on future marketing projects – thank you so much Jill.”
Sarah J Bond Owner – Mumology Movement ‘Women.Fitness.Balance’
“Jill supported us with a logo for an exciting new project. Right from the outset she was professional and gained a good understanding of our brand, design needs and what we wanted to achieve. She reacted quickly to our requests and delivered beyond expectations. If you are looking for a new logo or any other design aspect look no further as Jill at Blossom Lane Creatives is the lady for you!”
Rachael Cook Finance & Administration Manager – Smart Resourcing Solutions Ltd.
A friendly chat to find out what you are looking for and how we can help you
We discuss what you want, your ideas, your brand foundations then we get creative!
We design your logo and branded elements and digitally deliver them to you in the formats you need
Get in touch with us if you have any questions, or would like to discuss a potential logo or branding project.
Brand Clarity & PR Workbook
